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Online Course Evaluations
 
Although we were early adopters and have experience with online course evals, we need to continue to remind both faculty and students about the importance of online course evaluations and what can be done to help.
 
The following is adapted from messages from the Provost and Associate Provost.
 
Faculty prizes
How can you help?

Course evaluation process

Students will receive an email invitation via GroupWise notifying them that their course evaluations are available for completion. Students will be able to access the evaluations by: (1) clicking the link embedded in their email invitation; or (2) logging directly into the portal.  Non-responders will receive automatic reminders at the interval determined by the academic unit.

Faculty will receive an email notification from the Office of Institutional Research Planning (IRP) staff when the evaluations for their courses have launched. Once the evaluations have closed and grades have been posted, faculty will receive an email indicating the reports are ready to be viewed. Reports can be accessed by clicking the link in the notification email or by logging directly into the portal
. Access to the reports will also be granted to course directors, department chairs, associate deans, and/or deans according to the reporting hierarchy submitted to IRP staff by the academic unit. Provost Willihnganz has requested that all reports be distributed no earlier than the first week of January, 2011.
 
Marketing efforts

IRP is working with the Office of Communications and Marketing (OCM,) to develop a marketing campaign targeting students. OCM produced several videos featuring President Ramsey, Provost Willihnganz, Coach Strong, and Coach Walz. They will rotate onto UofLs home page and will be distributed through various student listservs. Yard signs and large retractable banners will be displayed throughout campus. Posters and electronic notices will also be displayed on video monitors throughout many of the campus buildings. Advertisements will be placed in the Louisville Cardinal newspaper, Facebook and on Googles search engine page.

These marketing campaigns will be launched in mid-November and continue through December 7. Links to all of the videos, examples of the printed marketing materials, and a link to the FAQ website are here.

IRP is also working with the Delphi Centers marketing team to develop a campaign targeting faculty. All current instructional faculty will receive weekly postcard reminder and a holder with their first postcard to remind them of the universitys transition to the online evaluation platform. The campaign is notably fun with positive messaging. Each postcard will feature a current faculty member highlighted with doodle art and will serve to encourage faculty to outreach to students. A video has been developed that makes a direct appeal to faculty to engage their students in the course evaluation process. This video will appear on UofLs home page and will be distributed electronically for use by the academic units. Weekly announcements will appear in UofL Today. A document that addresses questions regarding the online course evaluation process frequently asked by faculty has been developed. Written testimonials from faculty who participated in the pilot projects conducted last year have been posted along with a PowerPoint presentation that details the implementation process. Additionally, a single slide that details the ways students can access their course evaluations has also been provided for distribution to students at the discretion of faculty. 

Materials listed above are available at the following links: 

Faculty reminder postcards
  
Faculty prizes

Faculty members who have an overall response rate exceeding 70%, will have their names entered into a drawing for a limited number of prizes including Apple iPads, Kindle e-readers and food coupons. Marketing materials targeting faculty will be launched in concert with the student marketing materials and will be available from mid-November through December 7. 

How can you help?

Please share the information widely within your
program, department, or student organization. We observed during the two pilot projects that response rates increased substantially when faculty reached out to students and explained the importance of course evaluations and how the data are used. We couldn't observe the effects of students discussing online course evaluations with other students but it seems reasonable to expect the effects to be positive.